Unify your demand. Protect your inventory.
Optimize every impression.
Novaloom connects approved monetization paths, traffic intelligence, demand competition, yield analytics, and AI-assisted optimization through one publisher-controlled revenue infrastructure.
Programmatic Demand
SSPs • Exchanges • Open Bidding
Managed Demand
Publisher Monetization Partners
Direct Demand
Advertisers • Agencies • Owned Media
Native & Content
Native • Contextual • Recommendation
Video
Instream • Outstream • CTV
Fallback
House • Cross-Promotion • No-Ad
DEMAND
Exchanges
DEMAND
Advertisers
DEMAND
Partners
See exactly how much revenue you're
leaving on the table.
Whether you are on AdSense, Ezoic, Mediavine, or Raptive, calculate your real-time revenue uplift with Novaloom's unified 90/10 auction engine.
One control plane.
Multiple monetization paths.
Novaloom is publisher monetization infrastructure that brings traffic intelligence, monetization policy, demand routing, auction selection, yield measurement and AI optimization into one controlled platform.
You keep ownership of your website, inventory and data. Novaloom provides the infrastructure to operate and optimize your monetization stack.
Traffic Intelligence
Understand traffic quality and risk.
Monetization Control
Determine what monetization actions are eligible.
Demand Competition
Compare authorized demand opportunities.
Execution
Route approved opportunities through controlled execution paths.
Yield Intelligence
Measure realized revenue and inventory performance.
AI Optimization
Predict, recommend and optimize within defined boundaries.
Your inventory.
Your control.
Unlike managed monetization networks that obscure operations, Novaloom provides the infrastructure while you maintain ultimate control over what happens on your property. You control what Novaloom can access.
Know the traffic before you monetize it.
Novaloom evaluates traffic using multiple signals rather than treating a single IP, VPN, proxy or browser characteristic as proof of invalid traffic.
Behavioral Signals
Navigation patterns, session behavior and event consistency.
Technical Signals
Browser, device and runtime characteristics.
Network Signals
Network context, hosting and proxy indicators.
Temporal Signals
Velocity, spikes and unusual timing patterns.
Historical Signals
Website-specific baselines and historical behavior.
Confidence
Every assessment includes evidence strength and reason codes.
Monetization should be a decision, not a guess.
Novaloom separates traffic intelligence from monetization policy, ensuring highly defensible, deterministic outcomes.
THE PUBLISHER MONETIZATION CONTROL PLANE
Unified Header Bidding
Prebid.js, Amazon TAM, and server-to-server demand run in a single auction so every impression goes to the highest bidder.
- 45+ Premium SSPs & DSPs
- Simultaneous Client & Server-side
- Zero timeout bid waste (<8ms)
AI-Assisted Floor Optimization
Novaloom analyzes historical bid density, geography, device, inventory context, demand performance and realized revenue to recommend and test context-aware floor strategies.
- Context-aware
- Experiment-driven
- Confidence-aware
- Publisher-controlled
Video & CTV Monetization
Support instream, outstream and CTV-oriented demand through lightweight, policy-controlled execution paths.
- Instream
- Outstream
- CTV
- VAST-compatible workflows
- Lazy-loaded delivery
Real-Time Ad Quality & Brand Safety
Detect and respond to suspicious creatives, redirects, malicious behavior, inappropriate categories and policy violations before they create unnecessary publisher risk.
- Creative scanning
- Redirect detection
- Category controls
- Competitor exclusions
- Incident logging
- Automated response
Direct Deals & PMPs
Our deal desk negotiates private marketplace and programmatic direct deals with leading global brands, layered on top of your open auction.
- Programmatic Guaranteed (PG)
- Preferred Deals at $12+ CPM
- Always-on Private Marketplaces
Engineered for Performance
Asynchronous loading, reserved ad geometry and lazy execution help minimize unnecessary page impact while protecting Core Web Vitals.
- Async execution
- Reserved ad slots
- Lazy loading
- <11 KB runtime*
- Performance monitoring
Real-Time Analytics
RPM, fill rate, viewability, and bidder-by-bidder reporting sliced by page, geo, device, and audience – refreshed instantly.
- Sub-10 second refresh latency
- Bidder-level discrepancy tracking
- UTM & Author revenue slicing
Privacy & Consent
TCF v2.2, GDPR, CCPA, and Google Consent Mode v2 handled out of the box. Your consent string is always compliant.
- Google Certified CMP Integration
- Strict TCF v2.2 compliance
- Cookieless identity recovery
Watch real-time programmatic bidding
occur at 8ms edge speed.
Instead of waterfall relays where buyers wait in line, Novaloom broadcasts impressions to 45+ SSPs simultaneously and selects the highest bidder before layout shift can occur.
How Novaloom Wins Every Microsecond
Traditional ad managers route bids in sequential waterfalls that take 800ms to 2,000ms. Novaloom fires simultaneous client-side Prebid 8.0 calls alongside server-to-server OpenRTB pipes.
AI that optimizes
within your rules.
Bounded autonomous experiments and predictive ranking that strictly adhere to your policy and risk boundaries.
Meet your
monetization copilot.
Stop manually querying spreadsheets to figure out what happened. The Novaloom Copilot provides contextual analysis and actionable recommendations based strictly on your historical data and defined safety boundaries.
Why leading publishers are migrating
to Novaloom.
Mediavine, Raptive, Ezoic, MonetizeMore, and GreedyGame changed ad management years ago. Novaloom was engineered for the modern web with higher splits, zero locks, and faster speeds.
| Capability & Operational Terms | Novaloom Architecture | |
|---|---|---|
| Publisher Revenue Share | Up to 90% to Publisher Transparent flat fee, no opaque hidden margin | |
| Traffic Requirements | 30,000 monthly sessions Accessible to high-quality emerging & large sites | |
| Core Web Vitals & Tag Weight | Sub-11KB Async Micro-Tag Zero CLS layout lock, sub-0.8s LCP preservation | |
| Payout Terms | Net-45 Publisher Payments Transparent publisher payments | |
| Contract Exclusivity & Lock-in | 0 Days Lock-in. 30-day out anytime You own your site and your data 100% | |
| Cross-Platform Support | Unified Web, Mobile App SDK & CTV Single dashboard for all digital properties | |
Scan Your Website's Ad Stack
Enter your domain below. Our crawler analyzes header bidding timeouts, unmonetized viewability zones, and Core Web Vitals drag in 3 seconds.
From tag to paycheck in
five business days.
No multi-week integration or engineering resources required. We handle the ad ops, privacy compliance, and auction tuning — you focus on creating great content.
Connect & Audit
Drop in a single, lightweight tag or connect via Google Ad Manager. We analyze your current setup, ad placements, and traffic to model your exact revenue upside.
Optimize & Launch
Our engine links 45+ tier-1 SSP demand sources into a unified auction and optimizes layout geometry for peak Core Web Vitals and 80%+ viewability.
Earn & Scale
Watch RPM climb in real time. Your dedicated revenue strategist continuously tunes dynamic floor prices, direct PMPs, and unlocks Net-45 direct bank payouts.
Real results from publishers using Novaloom.
"We switched from a patchwork of three ad networks and our RPM jumped 62% in the first quarter. Novaloom's strategist rebuilt our mobile layout and the Core Web Vitals actually got better, not worse."
"We switched from a patchwork of three ad networks and our RPM jumped 62% in the first quarter. Novaloom's strategist rebuilt our mobile layout and the Core Web Vitals actually got better, not worse."
"The bidder-by-bidder dashboard is the first ad report I actually trust. I can see exactly which demand partner is paying what, on every single page, refreshed every minute."
"Ad quality used to be a weekly fire drill — redirects, malware, auto-audio. Novaloom scans every creative before it loads. My inbox is finally quiet and my readers noticed."
"Onboarding took five days, not six weeks. They dropped in one tag, tuned the auction, and our video revenue doubled without adding a single new placement."
"I'm a creator first, not an ad ops engineer. Novaloom handles the bidding, privacy, and compliance. I just write and the deposits keep growing month over month."
"We were locked with a legacy network for years, waiting 65 days just to receive our payments. Switching to Novaloom gave us control over our own GAM, direct wires, and zero black-box fees."
"Other partners wrecked our TTFB and mobile UX. Novaloom's execution architecture cut our latency in half and doubled our mobile fill rates. Best operational switch we've made."
"We switched from a patchwork of three ad networks and our RPM jumped 62% in the first quarter. Novaloom's strategist rebuilt our mobile layout and the Core Web Vitals actually got better, not worse."
"We switched from a patchwork of three ad networks and our RPM jumped 62% in the first quarter. Novaloom's strategist rebuilt our mobile layout and the Core Web Vitals actually got better, not worse."
"The bidder-by-bidder dashboard is the first ad report I actually trust. I can see exactly which demand partner is paying what, on every single page, refreshed every minute."
"Ad quality used to be a weekly fire drill — redirects, malware, auto-audio. Novaloom scans every creative before it loads. My inbox is finally quiet and my readers noticed."
"Onboarding took five days, not six weeks. They dropped in one tag, tuned the auction, and our video revenue doubled without adding a single new placement."
"I'm a creator first, not an ad ops engineer. Novaloom handles the bidding, privacy, and compliance. I just write and the deposits keep growing month over month."
"We were locked with a legacy network for years, waiting 65 days just to receive our payments. Switching to Novaloom gave us control over our own GAM, direct wires, and zero black-box fees."
"Other partners wrecked our TTFB and mobile UX. Novaloom's execution architecture cut our latency in half and doubled our mobile fill rates. Best operational switch we've made."
"We switched from a patchwork of three ad networks and our RPM jumped 62% in the first quarter. Novaloom's strategist rebuilt our mobile layout and the Core Web Vitals actually got better, not worse."
"We switched from a patchwork of three ad networks and our RPM jumped 62% in the first quarter. Novaloom's strategist rebuilt our mobile layout and the Core Web Vitals actually got better, not worse."
"The bidder-by-bidder dashboard is the first ad report I actually trust. I can see exactly which demand partner is paying what, on every single page, refreshed every minute."
"Ad quality used to be a weekly fire drill — redirects, malware, auto-audio. Novaloom scans every creative before it loads. My inbox is finally quiet and my readers noticed."
"Onboarding took five days, not six weeks. They dropped in one tag, tuned the auction, and our video revenue doubled without adding a single new placement."
"I'm a creator first, not an ad ops engineer. Novaloom handles the bidding, privacy, and compliance. I just write and the deposits keep growing month over month."
"We were locked with a legacy network for years, waiting 65 days just to receive our payments. Switching to Novaloom gave us control over our own GAM, direct wires, and zero black-box fees."
"Other partners wrecked our TTFB and mobile UX. Novaloom's execution architecture cut our latency in half and doubled our mobile fill rates. Best operational switch we've made."
Built for publishers of
every scale.
Eligibility is policy-driven, not hardcoded. Novaloom scales seamlessly across organizations, products, and environments.
Built for the realities of
modern adtech.
Resilience, data residency, and platform security are first-class architecture primitives, not afterthoughts.
Privacy
- GDPR
- CCPA
- Consent Management
Supply Chain
- ads.txt
- sellers.json
- app-ads.txt where applicable
Security
- Tenant Isolation
- GAM Account Isolation
- Credential Protection
- Audit Logs
Traffic Quality
- Invalid-Traffic Signals
- Anomaly Detection
- Risk Assessment
Operational Safety
- Kill Switches
- Circuit Breakers
- Fallbacks
- Rollback
You keep the vast majority of revenue.
Always.
No hidden setup fees, no opaque bid shading, no lock-in contracts. Just a flat, transparent revenue split paid out on time every Net-45.
Independent
For growing creators, blogs, and emerging publishers.
- Header Bidding (20+ Top SSPs)
- Dynamic Ad Layouts & Refresh
- 60-second real-time telemetry
- SafeLoom™ ad malware shield
- Net-45 Direct Payouts (No lock-in)
Mid-Market
For established media properties and high-growth digital brands.
- Header Bidding (45+ SSPs & Amazon TAM)
- Instream & Outstream High-CPM Video
- AI Dynamic Price Floor Optimization
- UID2 & ID5 Identity Resolution
- Dedicated Yield Strategist on Slack
Enterprise
For high-volume media conglomerates, app studios, and networks.
- Bring-Your-Own-Demand (BYOD) Pipes
- Programmatic Guaranteed & Direct Deal Desk
- Custom OpenRTB & Prebid Server Cluster
- Custom BigQuery Data Warehouse Sync
- 24/7 Dedicated AdOps Engineering