Control your entire
revenue stack.
Connect, govern, execute, and measure your monetization stack from one control plane.
Connect publisher-owned GAM and demand relationships, approved supplementary demand, direct deals, and supported monetization paths through a unified infrastructure layer.
Novaloom gives enterprise publishers centralized control over their monetization configuration, policies, demand permissions, execution paths, and revenue intelligence while preserving the boundaries imposed by each demand partner and platform.
YOUR DEMAND. YOUR RELATIONSHIPS.
ONE CONTROL PLANE.
Novaloom can orchestrate your monetization paths without requiring every publisher relationship to be transferred into a Novaloom-owned account structure.
Your GAM network, your publisher accounts, your SSP relationships, and your direct platform contracts. Connect them directly to the control plane.
Additional demand sources made available through Novaloom or approved partners, subject to their eligibility and commercial requirements.
Your direct campaigns, private marketplaces, preferred deals, programmatic guaranteed arrangements, and other exclusive commercial relationships.
NOT EVERY DEMAND SOURCE BELONGS IN EVERY AUCTION
Novaloom evaluates demand eligibility before execution.
Novaloom's architecture doesn't simply assume that every connected demand source should compete for every impression. Publisher configuration, inventory characteristics, geography, content, traffic quality, consent, commercial commitments, partner requirements, and technical health determine whether a demand path is eligible.
FULL-STACK MONETIZATION CONNECTIVITY
Ad Server
Google Ad Manager and approved ad-server integrations.
Client-Side
Prebid.js and supported browser-side programmatic demand.
Server-Side
Prebid Server and OpenRTB-based server integrations.
Amazon
Amazon Publisher Services and supported TAM workflows.
Programmatic
Major SSPs, exchanges, and programmatic demand platforms.
Direct
Direct campaigns, PG, PMP, and preferred deals.
Native
Content-integrated and recommended native demand.
Video
In-stream, outstream, and VAST-compatible workflows.
AI-Assisted Floor Optimization
Analyze historical bid density, realized revenue, geography, device context, inventory characteristics, demand performance, and auction conditions to recommend or apply context-aware floor strategies within publisher-defined boundaries.
Timeout & Demand Health Controls
Balance demand competition against latency and user experience. Configure timeout policies, monitor partner response behavior, identify consistently slow demand sources, and use controlled fallbacks when demand fails.
REVENUE RECONCILIATION & ONE VIEW
Bring monetization reporting into a common analytical model. Novaloom can normalize available reporting data from connected platforms and identify potential discrepancies across requests, bids, impressions, revenue, and payments.
Transparent commercial visibility
Understand which demand paths are connected, which policies apply, how revenue is measured, and how commercial arrangements are configured within Novaloom's architecture.
Clear commercial structure
Understand Novaloom's fees, partner economics, and publisher revenue calculations without relying on an opaque margin model. Observe → Reconcile → Explain → Optimize.
Commercial-Aware Monetization
Publishers may have direct campaigns, guaranteed commitments, private marketplaces, or preferred relationships that influence eligible demand. Novaloom orchestrates within those commitments.
- · Priority rules
- · Programmatic Guaranteed
- · Preferred Deals / PMP
- · Frequency & Pacing
Traffic Quality & Privacy
Revenue optimization without traffic intelligence can create unsafe decisions. Novaloom can incorporate traffic-quality signals, invalid-traffic indicators, and consent signals (GDPR, CCPA) into eligibility workflows.
Multi-Format Capabilities
Support for complex omnichannel monetization deployments where publisher environments permit.
WHEN DEMAND FAILS, MONETIZATION SHOULD NOT
Demand partners can timeout, APIs can fail, and individual sources can become unavailable. Novaloom's execution architecture supports controlled fallback, health monitoring, circuit breakers, and configurable recovery paths.